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Texting: The Silver Bullet for Millennial Hiring


Recruiters around the world are facing difficulties in hiring millennial population. This is due to multiple reasons. The top most reason being the drastically different preferences of the millennial generation compared to earlier generations. Compared to earlier generations who were attracted more towards the compensation offered by the job, millennials want continuous engagement, meaningful work, skill set enhancement and flexibility.

Slowly and steadily recruiters have understood these requirements of the millennial generations and are continuously trying to improve their “Employee Value Proposition (EVP)” to attract the millennial population. In this process of candidate reach out, they face one another big challenge. While the millennial population is addicted to their smartphones, they do not respond to recruiter calls for screening or interview purposes.

Latest studies on millennial content consumption behavior, have highlighted that, this population set is not interested in communicating verbally, till the time they have a level of engagement and trust with the marketer/recruiter. So, the question arises, how marketers/recruiters can establish initial engagement and trust with the millennial generation. One-word answer to this is “texting”. Millennials are more likely to respond to interesting texts from recruiters which highlight details about the company and offers them resources to understand more about the company and the individual sending out those texts.

Now traditionally, enterprises have leveraged telephonic calls and emails to engage with the candidates. How can they move from these traditional systems to texting based recruitment sourcing? No need to worry. Multiple startups are already offering these texting-based solutions to attract and engage candidates. Mya, is one such startup which uses chatbots to text with applicants about basic qualifications, background screening and interview arrangements. Canvas is another text-based interviewing platform which leverages machine learning and human resources. While these are just two examples, there are multiple other technology providers who are enabling text-based recruitment solutions; thus, enabling enterprises to better attract, engage and hire millennial generation.

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